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Bell Canada and the 2010 Winter Games

Bell was Premier National Partner of the 2010 Olympic and Paralympic Winter Games. As VANOC’s first and largest sponsor, Bell played a significant role in the actual staging of the 2010 Winter Games from a technology perspective. Bell had an incredible once-in-a-lifetime story to tell its’ employees, business clients, stakeholders, and customers.

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Bell Canada and the 2010 Winter Games

Sponsorship and B2B Sales

Posted Aug 26 2010, 10:00AM

  Sponsorship and B2B Sales Brand awareness and recognition are commonly cited as top objectives and   determining factors for many firms entering into sponsorship deals. McDonalds, Coca-Cola, and Panasonic are all firms that leverage their partnerships to stay top of mind for their consumers. It's easy to see how an Olympic partnership could help drive sales results for these ... Read More